FeverTree- brand
Fever-Tree

Born explorers with a bold brand

Fever-Tree’s flagship office feels like the company’s forever home. From the hand-lettered logo adorning a 10m scaffold board, to the sustainably styled pop-up bar, and an abundance of natural materials throughout, we’ll forgive you for thinking the brand has its roots in Hammersmith. It’s surprising to learn Fever-Tree are new to their 7,000 square foot head office. Until that is, you understand the sense of adventure feeding the beverage company’s steady success.

Project Details

Client
Fever-Tree
Type
Cat B
Size
7,000 SQ FT
Location
Hammersmith
Status
Complete

CREATIVITY, QUALITY AND CLASS

Fever-Tree are born explorers with a bold brand. When Thirdway received the brief, it was clear from the start this would be a pioneering design project.  

We started by searching for sustainable materials. On-brand solutions to incorporate the brand’s commitment to quality and creativity, and its foraging spirit, into a unique architectural environment.  

Fever-Tree’s pioneering approach to the drinks market gave us insight into how their office should be designed. We wanted to portray their creative qualities and worked closely with the Fever-Tree team to bring together a perfect balance of company values and contemporary office design.”
Charlotte Toon, Lead designer

adventurous layouts

Complicated architecture didn’t lend itself naturally to a dynamic office space. That simply means we encourage Fever-Tree’s adventurous side by weaving the core values into a simple – but incredibly effective – office space. Black flooring continues from reception to the floor above and into the rear workspace, contrasting with whitewashed walls and raw timber accents. Soaring wood-panelled feature walls, stained black with hand-painted brand elements, make a strong impression in each work area. And of course, every part of the floorplan is designed for organic team growth.  

Fever tree brand office design by Thirdway

Designing for diverse tastes

We deliberately stray from the workspace aesthetic in communal areas. Small meeting rooms, the bar area, well-equipped boardroom and casual breakout space all sit on timber flooring. Biophilia and Fever-Tree’s search for the best botanicals come to the fore in these spaces. 

  • Meeting rooms named for Fever-Tree tonics 
  • Taste wheels explain the complexities of each mixer 
  • Pop-up style bar celebrates the brand’s innovative approach 
  • Raw timber accents continue throughout

It was key that the story of the brand was portrayed through the style and textures of furniture too. Tribe sourced numerous vintage and second-hand pieces such as mid-century seating and played around with a mix of traditional and contemporary styles.

FeverTree- brand

And of course, we couldn’t design office space for a drinks company without including a bar. But this bar area reflects the different way Fever-Tree approach the drinks market: 

  • Only the best natural materials 
  • Designed to experiment and explore flavours 
  • Set up to encourage tasting events 
  • Abundant greenery framing the bar 
  • On-brand accents in black, gold, raw timber and dark wood 

 

modern twists in fixtures and fittings

Between the conference room and breakout space, and around each meeting room, elegant black Crittall dividers offer privacy without shutting out sunlight. Industrial accents contrast with natural materials to create balance in the bright office space.

Every room is part of the journey

What began as a brief to design office space in a challenging architectural space, resulted in a flagship office that feels like Fever-Tree at every turn.

Thirdway took the time to really get a thorough understanding of our brand and in so doing managed to exactly capture our essence in the look and feel of our new office. We worked closely together throughout the design process and managed to achieve a beautiful space which represents us and our core values. ”

Project Team

Rob Walsh

Rob Walsh

Creative Director
Ellis Ward

Ellis Ward

Technical Design Lead
Sam Radcliffe

Sam Radcliffe

Delivery Director
Sam Carey

Sam Carey

Director
Alex Chapman

Alex Chapman

Project Director

let's dance

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