Butternut Box

CREATING THE 'BEST PLACE YOU'VE EVER WORKED' AT BUTTERNUT BOX

Taking inspiration from Butternut Box’s playful nature, their new HQ personifies their brand with bold and bright colours, and an emphasis on their team.

Project Details

Client: Butternut Box
Type: Cat B
Size: 14,000 sq ft
Location: White City

“We were driven by our client’s inspiring vision to create ‘the greatest place you’ve ever worked’, and together we’ve crafted a joyful space which can bring out the best in all users, whether they be two or four legged.” ”

Caitlin Westgate, Head of Creative, Thirdway

Butternut Box are a bold and creative brand, dedicated to providing the highest quality nutrition for dogs. Their rapid growth has seen them feed more and more dogs, and ultimately meant that they outgrew their shared serviced office and needed a space to call their own. Delivering this scheme, we ensured that Butternut Box’s creative flare was seeded throughout, all while ensuring functional aspects to meet their core values.

Inspired by the joyful experience of taking a dog for walk, the office features bright, bold engagement zones alongside serene collaboration areas. One of which is ‘The Park’ – the largest meeting room of the space – where the auditorium style seating and a conversation pit encourage social interaction among employees. We teamed this with ergonomic and organic design elements, such as the curves and natural finishes, that mimic the organic flow of a park. This thoughtful design promotes productivity and well-being, ensuring that our design enhanced creativity, and met the ambition to create ‘the greatest place you’ve ever worked’ for the team at Butternut Box.

Functionality paired with playful aesthetics

Butternut Box as a brand is playful and vibrant at it’s core, so when designing this scheme we knew that it was important to carry this sentiment through to the space. The colour palette reflects this, where the ‘Butternut Box yellow’ is elevated to a sophisticated, pastel yellow — seen most clearly in the checkerboard tiling in the kitchen area. The checkerboard tiling — a focus feature of the space, is a direct nod to Butternut Box’s product boxes and logo, which, alongside warm wood tones and panelling, cement the Butternut Box branding in to the space.

“Dogs are at the heart of all the decisions we make, so it only felt right to incorporate elements that hero our furry friends. After all, we wouldn't exist without them.” ”

Christy McCormick, Client

Functionality Paired With Playful aesthetics

With “dogs at the heart” of Butternut Box as a business, it was a no-brainer for our design to feature elements that provide comfortability for the four-legged office users, while not compromising the employee experience. The inclusion of a dog-bowl ‘station’ in the kitchen, the resting places for dog beds, and lead hooks under all desks, ensure that the needs of the dogs are fully integrated in the space. To reduce potential distractions, all meeting rooms feature lower glass sections to prevent dogs from seeing each other — alongside these features, the materials used throughout the space are dog-friendly, with most being wipeable and durable enough to withstand continued use from both people and their pets.