Fever-Tree’s flagship office feels like the company’s forever home. From the hand-lettered logo adorning a 10m scaffold board, to the sustainably styled pop-up bar, and an abundance of natural materials throughout, we’ll forgive you for thinking the brand has its roots in Hammersmith. It’s surprising to learn Fever-Tree are new to their 7,000 square foot head office. Until that is, you understand the sense of adventure feeding the beverage company’s steady success.
Fever-Tree are born explorers with a bold brand. When Thirdway received the brief, it was clear from the start this would be a pioneering design project.
We started by searching for sustainable materials. On-brand solutions to incorporate the brand’s commitment to quality and creativity, and its foraging spirit, into a unique architectural environment.
Complicated architecture didn’t lend itself naturally to a dynamic office space. That simply means we encourage Fever-Tree’s adventurous side by weaving the core values into a simple – but incredibly effective – office space. Black flooring continues from reception to the floor above and into the rear workspace, contrasting with whitewashed walls and raw timber accents. Soaring wood-panelled feature walls, stained black with hand-painted brand elements, make a strong impression in each work area. And of course, every part of the floorplan is designed for organic team growth.
We deliberately stray from the workspace aesthetic in communal areas. Small meeting rooms, the bar area, a well-equipped boardroom and casual breakout space all sit on timber flooring. Biophilia and Fever-Tree’s search for the best botanicals come to the fore in these spaces.
It was key that the story of the brand was portrayed through the style and textures of furniture too. Tribe sourced numerous vintage and second-hand pieces such as mid-century seating and played around with a mix of traditional and contemporary styles.
And of course, we couldn’t design office space for a drinks company without including a bar. But this bar area reflects the different way Fever-Tree approach the drinks market:
Between the conference room and breakout space, and around each meeting room, elegant black Crittall dividers offer privacy without shutting out sunlight. Industrial accents contrast with natural materials to create balance in the bright office space.
What began as a brief to design office space in a challenging architectural space, resulted in a flagship office that feels like Fever-Tree at every turn.
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